Dead or Alive 6

Dead or Alive 6 Developers Apologize for Hair Color Microtransactions “Misstep;” Promise Solution

Koei Tecmo apologized for the new microtransaction in Dead or Alive 6, which asked players to pay to change the hair color of their characters.

Recently Koei Tecmo launched a new form of microtransaction in Dead or Alive 6, asking players to pay to change the hair color of their characters.

Recommended Videos

I’m positive a degree in marketing isn’t required to guess that this initiative was not well received among many fans, especially considering that monetization for the game is already quite aggressive.

Today Team Ninja took to Twitter to release a statement which is basically an apology, calling the feature a “misstep” and promising a solution that will “mitigate the issue.” More specific plans will be shared over the coming days.

You can read the full statement below.

https://twitter.com/DOATEC_OFFICIAL/status/1236086661773021185

Honestly, and speaking on a personal level, I’m not sure what kind of solution would satisfiy the fanbase besides a full-fledged U-turn. We can only hope that Koei Tecmo learns from this that you can pull the rope of microtransactions only so far before it snaps. It’s a long overdue lesson.

If you want to learn more about the game, you can read our review.

On top of that, you can also check out the full reveal of the upcoming new character Tamaki and her announcement trailer, on top of  the previous DLC released last month, which is another crossover with Atelier Ryza: Ever Darkness & the Secret Hideout and other games by JRPG developer Gust.

Dead or Alive 6  is available for PlayStation 4, Xbox One, and PC.


Twinfinite is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Is Marvel Returning For Fortnite Chapter 5 Season 3?
Miles Morales and Spider-Man 2099 in Fortnite.
Read Article Wuthering Waves Removes 120 FPS Option
Jiyan in Wuthering Waves.
Read Article Liam Hemsworth Looks the Part in The Witcher Season 4 First Look
Geralt Unsheathing Sword in Witcher 3 Key Art
Related Content
Read Article Is Marvel Returning For Fortnite Chapter 5 Season 3?
Miles Morales and Spider-Man 2099 in Fortnite.
Read Article Wuthering Waves Removes 120 FPS Option
Jiyan in Wuthering Waves.
Read Article Liam Hemsworth Looks the Part in The Witcher Season 4 First Look
Geralt Unsheathing Sword in Witcher 3 Key Art
Author
Giuseppe Nelva
Proud weeb hailing from sunny (not as much as people think) Italy and long-standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality), MMORPGs, and visual novels are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans on Earth of the flight simulator genre.