Japanese companies can be quite imaginative and wacky in creating promotional campaigns, and apparently Bandai Namco isn’t an exception, as they proved with a new stunt for the upcoming JRPG Sword Art Online Alicization Lycoris.
With the trailer you can see below, they encourage fans to join the “SNS Underworld” social media platform (SNS is the acronym used in Japan to indicate “Social Networking Service” and “Underworld” is the name of the virtual world in which the anime and game are set), promising a revolutionary service in which your posts will receive exclusively positive comments, countering the negativity of traditional social networks.
If you dare to ignore what Sword Art Online has been teaching us for years, you can join here. All you need to do is to link your Twitter account, but do keep in mind that Twinfinite will take no responsibility for what happens to it, or you.
While you decide whether to risk life and limb for science or not, you can watch the weirdly positive trailer below.
I actually joined to test it out, and made a test post, below you can see the answers I got (Google translated. I think that’s enough to give you a good idea of what to expect).
The service, which suspiciously promises “A new world where AIs can soothe people fatigued by social media with a peaceful service that replies with kindness to any post you make,” will be active for three weeks.
If you want to learn more about Sword Art Online Alicization Lycoris, you can enjoy a recent look at gameplay, the latest screenshots, another gallery, the recent reveal of the traditional fanservice scenes in bed, two gameplay trailers featuring Kirito and Asuna respectively, on top of a video showing the first meeting between Asuna and Alice, the first look at Tiese and Ronye, extensive gameplay from a few months ago, and the previous trailer.
Sword Art Online Alicization Lycoris has recently been delayed due to the Coronavirus pandemic and is coming for PS4, Xbox One, and PC.