Sega Promises to “Aim for Greater Heights” With Emotional Mission Video on Its 60th Anniversary

Today Sega is celebrating its 60th anniversary and to celebrate, the publisher released a new video portraying its mission. 

The popular Japanese company was founded on June 3, 1960, and it has  a long history of success and struggle among many beloved games and consoles.

The video is rather emotional, following the story of Sega’s products mainly around video games but also touching other fields of the business like movies. 

We get to see brand new things like Sakura Wars, Yakuza: Like a Dragon, Persona 5 Royal, and Total War: Three Kingdoms, which are certainly highlights of Sega’s recent prodyction.

We also get the mission of the company spelled in the video, including “aiming for greater heights,” being “always proactive and always pioneering,” and baing “game changers.”

This is noth the first trailer of this kind Sega releases, as another was launched exactly one year ago.

On the 60th anniversary site CEO Haruki Satomi mentioned the intention of continuing to provide content globally on all platforms. He also vowed to provide excitement and surprise comparable or even higher to the Sega of old. 

He admitted that he’d like to surprise the fans with the announcement of brand new hardware, but regrettably that’s not the case, but we’re still getting the Game Gear Micro.

For the future, he stresses the importance not to lose the spirit of Sega, admitting that in past years the company hasn’t been able to provide content that surprises the world. As times have changed, it has become more difficult to do something different with technology. 

Taking the opportunity provided by the 60th anniversary, Satomi-san intends to show the challenging spirit that the publisher had in the past, delivering amazing content that will make you feel that Sega is back.

Funnily, Satomi-san mentions that one of the company’s strong points is “taking seriously things that at first glance would seem silly.” He believes that this will result in innovation that can surprise the world.

He also believes that Sega should become a more “mischievous” (“Yanchana” in Japanese) company. He is going to make a serious effort to make it happen.