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SEGA Wants to Revive and Expand Some of its Major IPs

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Zhiqing Wan
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Published: May 15, 2017 02:34 am

This article is over 7 years old and may contain outdated information

As the fiscal year came to a close, SEGA announced via its latest business presentation that they wished to revive some of their older, but major, IPs, and expand them in the coming years. Here are some of the talking points from the presentation:

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Packaged Games Field

  • Expand existing IPs and obtain new IPs for North American and European PC games
  • Build revenue base by being entrusted with outsourced development
  • Challenge for new IPs
  • Revival of major IPs
  • Effective utilization of development engines

Digital Games Field

  • Create titles that will become global hits
  • Establish digital marketing business
  • Expand overseas publishing business
  • Maintain profits through long-term operation of existing titles
  • Develop next-generation titles

SEGA also shared some of its business strategies, which included hosting more fan events for their popular games, animation and merchandising, and also attempting to push their IPs through different channels and varying platforms like mobile devices, consoles, and PC.

What major SEGA IPs would you like to see make a return? Let us know in the comments down below.

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Image of Zhiqing Wan
Zhiqing Wan
Zhiqing is the Reviews Editor for Twinfinite, and a History graduate from Singapore. She's been in the games media industry for nine years, trawling through showfloors, conferences, and spending a ridiculous amount of time making in-depth spreadsheets for min-max-y RPGs. When she's not singing the praises of Amazon's Kindle as the greatest technological invention of the past two decades, you can probably find her in a FromSoft rabbit hole.
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