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PlayStation

There Is a Lot of PlayStation in Emotional “Sony’s Purpose” Trailer

Sony released a new trailer to display its mission across its businesses, and PlayStation takes the front and center stage. 
Image of Giuseppe Nelva
Giuseppe Nelva
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Published: May 13, 2020 10:12 pm

This article is over 4 years old and may contain outdated information

Sony released a new trailer to display its mission across its businesses, and PlayStation takes the front and center stage. 

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The trailer, titled “Sony’s Purpose” pretty much embodies the idea of “kandou” launched by former CEO Kazuo Hirai, while working as a sort of mission statement. Unsurprisingly, the PlayStation brand plays a primary role in conveying that.

We get to see plenty of people enjoying their PS4, on top of a look at games like Ghost of Tsushima and Death Stranding.

It’s certainly interesting to see how PlayStation went from an adventurous experiment a few decades ago to an absolutely crucial pillar of Sony’s business, often capable to almost single-handedly support its profitability. 

You can check it out below.

https://www.youtube.com/watch?v=9gr9uVK0INU&t=0s

Just yesterday, Sony announced its financial results while relaying that the PS4 has shipped 110.4 million units. We also heard that the next-gen PS5 console is still on-track for a Holiday 2020 launch.

We then saw a very impressive Unreal Engine 5 tech demo running on the new console, while Epic Games CEO  Tim Sweeney had very flattering words for its performance.

While Sony has been holding back quite a bit in promoting the PS5 as of yet, CFO Hiroki Totoki encouraged us to wait and see the results before judging.

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Image of Giuseppe Nelva
Giuseppe Nelva
Proud weeb hailing from sunny (not as much as people think) Italy and long-standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality), MMORPGs, and visual novels are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans on Earth of the flight simulator genre.
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