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2016 Will Be Seen as a “Tipping Point” for Xbox One, Says Microsoft

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2016 Will Be Seen as a “Tipping Point” for Xbox One, Says Microsoft

It’s all about momentum

Xbox UK Marketing Director Harvey Eagle has said that 2016 will be look back on as a “tipping point” for the Xbox One.

In an interview with Games Industry, Eagle said:

“Since launch, Xbox One S is Britain’s best-selling console in 2016. I put that down to a combination of things. Firstly, it is a great product with a great design, and the 4K proposition is resonating very strongly. I think we have a great selection of console bundles for those buying for the first time – particularly with FIFA, Minecraft and Battlefield as the core three options.”

The Xbox One has lagged behind Sony’s PlayStation 4 in sales in all major territories around the world, but since July in the US and September in the UK and Australia, it has been the best-selling console.

Eagle went on to stress the importance of having momentum in the industry:

“Momentum is really important in this business, because it gives confidence to retailers, publishers and to consumers. We are giving them confidence that they have made a right point. I think we’ll look back on 2016 as a tipping point for Xbox One. And as I look forward to 2017, we have some really great things to look forward to that will help us sustain and build on this momentum, including games like Halo Wars 2 and Sea of Thieves, and of course a new Xbox One console in Project Scorpio.”

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Graduated in 2014. English BA. Didn't care much for the real world. Decided to spend too long in fictional ones. Decided to write about it. Always in pursuit of an idle life...

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