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Why is Lawbreakers failing

Is LawBreakers’ Biggest Problem That Cliff Bleszinski Is a Jerk?

He's going to try to be less of one.
This article is over 7 years old and may contain outdated information

The biggest competitive shooter of 2017 to date launched not too long ago. Unfortunately for Cliff Bleszinski, it sure wasn’t Lawbreakers. (Hint: it was Destiny 2).

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In an interview with Gamespot, the game designer served up a rather frank theory as to why his latest game’s difficulty attracting and retaining players: his own personality might be turning people off. “You know, I have to keep this game alive, first and foremost,” he said. “I can be very cocky and very brash on social media. And realizing that, you know, we have a fledgling player base. It’s been very humbling for me. I’m going to continue to iterate on this game, continue to add to it. And try to be less of a dick, honestly.”

Of course, the man who once went by the moniker “Cliffy B,” doesn’t think his online persona is entirely responsible for Lawbreakers’ woes. There’s also the matter of the game having launched just before the actual biggest shooter of the year (so far). Bleszinski now believes that launching so close to Bungie’s juggernaut sequel may not have been the smartest sales tactic.

While the developer believes Lawbreakers is “doing fine” on PlayStation 4, he admits that the PC and console communities measure success differently. It’s believed that Lawbreakers’ active player numbers on PC took a nosedive after launch, with the highest recent concurrent player number being 181. The problem isn’t lost on Bleszinksi, who says Lawbreakers “needs bodies.” To get them, he says his studio, Boss Key Productions, will “continue to update and iterate” and to overcome the mistakes made during development.

Bleszinski thanked those gamers who have spent $30 on Lawbreakers and promised that Boss Key is “sticking with it.”

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Author
Image of Nick Santangelo
Nick Santangelo
Nick has been a gamer since the 8-bit days and has been reporting on the games industry since 2011. Don't interrupt him while he's questing through an RPG or desperately clinging to hope against all reason that his Philly sports teams will win something.