Xbox Japan

Phil Spencer Renews Commitment to Japanese & Asian Markets; Series S Is Driving Xbox Expansion in Asia

During the TGS Xbox Stream, Microsoft Gaming CEO Phil Spencer shared a few words about the situation of the platform in Japan and Asia.

During the Tokyo Game Show 2022 Xbox Stream, Microsoft Gaming CEO Phil Spencer shared a few words about the situation of the platform in Japan and Asia.

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Spencer mentioned that Xbox is committed to listening to the fans in Japan and Asia, and this year more players from Japan and Asia have joined the Xbox community than ever before.

He added that this generation more new players from Asia have purchased an Xbox than ever before. largely because of Xbox Series S. More than half of its sales were to first-time Xbox owners.

According to Spencer, Microsoft is building the gaming and content platform for the next 20 years and wants to continue making Xbox the “best value in gaming.”

Later in the show, Xbox corporate vice president Sarah Bond also joined the conversation, mentioning that the fans have asked for more Japanese games, and Microsoft listened.

She then mentioned that the Azure Gaming business in Asia has nearly doubled during the last year.

Currently, more than 250 Japanese developers are creating games for Xbox platforms as part of the ID@Xbox program. They have already released more than 150 games.

Bond added that Xbox is “committed to the Japanese market and to bring a diverse collection of stories and franchises from developers across Asia.”


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Image of Giuseppe Nelva
Giuseppe Nelva
Proud weeb hailing from sunny (not as much as people think) Italy and long-standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality), MMORPGs, and visual novels are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans on Earth of the flight simulator genre.