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destiny 2, bungie, activision, split

Activision Blizzard Stock Drops by 9.37% After Destiny Divorce with Bungie

This article is over 5 years old and may contain outdated information

Yesterday Bungie surprised the world by announcing the intention to drop Activision as a publishing partner for the Destiny franchise and a reaction from the market was to be expected. In fact, it did come, hard and fast.

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The trading session has just been closed at the New York Stock Exchange, and Wall Street reacted violently to the news, as you can see below.

Activision Blizzard stock was at $51.35 at yesterday’s close, but it had already collapsed to $46.38 during the pre-session. It then dropped all the way to the lowest point of $44.47 before gradually recovering to a closing price of $46.54.

While the price didn’t stay as low as it could have, that’s still a loss of $4.81 per stock, which translates into a massive 9.37% drop.

While the market operates on its own rules, which certainly don’t translate one-to-one with the effects on gaming, this is certainly a strong reaction to yesterday’s news. It’s likely that the price will gradually recover over the next week, but it’s obvious that part of the investor base saw the divorce with Bungie as bad news for Activision.

Whether it’ll be good news for Bungie itself, remains to be seen. Self-publishing isn’t exactly a walk in the park.

One more person who reacted quite strongly to the news is our boss Ed, who as our resident Destiny fan provided his opinion on what’s going to happen, and on a few annoying issues that might finally disappear in Destiny 2.

If you’re not familiar with the franchise, you can check out our review of Destiny 2, and the one for the Forsaken expansion.

Destiny 2 is currently available for PS4, Xbox One, and PC.


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Author
Image of Giuseppe Nelva
Giuseppe Nelva
Proud weeb hailing from sunny (not as much as people think) Italy and long-standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality), MMORPGs, and visual novels are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans on Earth of the flight simulator genre.