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super mario run
Category:
News

Super Mario Run Has Raked In $30 Million Since Launch

Could be better.
Image of Zhiqing Wan
Zhiqing Wan
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Published: Jan 4, 2017 03:03 am

This article is over 7 years old and may contain outdated information

Super Mario Run, Nintendo’s first ever venture into the mobile market and Mario’s own debut appearance on a non-Nintendo platform, was launched last December on iOS devices, and will be coming to Android pretty soon. Since the launch of the new free app, it’s enjoyed over 90 million downloads.

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However, in comparison to the number of downloads its received, the app itself has only made $30 million in revenue, according to a report by the Wall Street Journal. While the app itself is free to download and play, the free version only gives players access to the first couple of levels for each of the three game modes. In order to unlock everything and see all the content the app has to offer, players need only pay a one-time fee of $9.99. This means that out of the 90 million people that have downloaded the game, only about three million have actually paid for the full thing.

Given the relatively low profits the app has turned in, along with the drop in Nintendo’s stock prices, it’s little wonder why the company is hesitant to continue supporting the app with more content and levels.

Super Mario Run is now available on iOS devices.

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Author
Image of Zhiqing Wan
Zhiqing Wan
Zhiqing is the Reviews Editor for Twinfinite, and a History graduate from Singapore. She's been in the games media industry for nine years, trawling through showfloors, conferences, and spending a ridiculous amount of time making in-depth spreadsheets for min-max-y RPGs. When she's not singing the praises of Amazon's Kindle as the greatest technological invention of the past two decades, you can probably find her in a FromSoft rabbit hole.
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