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Nintendo Rejects Claim That Switch OLED Has Higher Profit Margin; No Plans for Other Models At This Time

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Nintendo Rejects Claim That Switch OLED Has Higher Profit Margin; No Plans for Other Models At This Time

Nintendo took to its IR Twitter account to reject a claim by Bloomberg about alleged higher profit margins for the Switch OLED.

A few days ago, Bloomberg published an article alleging that the newly-announced Switch OLED would come with a healthy profit increase for Nintendo compared to the old Switch.

Today Nintendo took to its recently-opened Investor Relations Twitter account to reject that claim.

The announcement also clarifies that the popular hardware and software manufacturer has no plans to launch any other model at this time.

“A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch. To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect.

We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time.”

Cases in which companies officially debunk reports like this are actually rather rare, as the usual policy is not to comment to avoid indirectly giving credence to reports that aren’t explicitly rejected.

That being said, this isn’t the first case in recent memory. Square Enix also debunked acquisition speculation following a report, also by Bloomberg, back in April.

It’ll be interesting to see if this is a signal that some companies intend to take a stricter approach to the rumor mill that has affected the gaming industry for a long time.

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