Today EA announced that DICE LA will be rebranding to become Ripple Effect Studios. The development team will be led by Christian Grass the GM of what is now Ripple Effect Studios and Grass will be joined by Vince Zampella the founder of Respawn Entertainment, the development team behind Titanfall, Apex Legends, and Jedi Fallen Order.
Zampella will remain with Respawn Entertainment and will be managing both development teams under EA.
It’s not clear what spurred this change other than a rebranding away from DICE. Grass’s statement provides a little bit of insight:
“We’re so proud of our work as DICE LA and the DICE team will forever be a part of our DNA, but over the past eight years, we’ve developed our own culture and our own way of doing things, we’re excited to look towards the future, expand the team and establish our own identity.”