Pokemon Masters EX Hit $75 Million Revenue in its First Year

pokemon masters ex, revenue

DeNa’s Pokemon Masters EX might not have reached the meteoric popularity of GO, but it certainly hasn’t done badly. Data analysis from Sensor Tower today estimates the game’s first-year revenue earnings at $75 million, making it the second-most successful mobile Pokemon game in the franchise’s history.

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Indeed, it isn’t even worth comparing Masters with Pokemon GO, which has earned a mind-bending $3.9 billion since 2016, but the below graphic highlights its marked success over other mobile Pokemon spin-offs.

After having been downloaded 22 million times globally, the game’s top-spending regions were Japan with $39.3 million, the United States with $17.5 million, or 23.5 percent, and Hong Kong with $3.2 million.

Sensor Tower notes that after a shaky early post-launch period that saw many players disgruntled with the game’s lack of support from DeNa, the developer has since turned the narrative around with a blistering live service that has included frequent content updates and events.

So much so that last month, for the game’s one-year anniversary, Pokemon Masters was renamed Pokemon Masters EX in tandem with a huge update. In the immediate aftermath of that announcement, player spending in the title was four times more than seven days prior, totaling $5.4 million.

If you’re one of the millions enjoying Pokemon Masters then why not check out Twinfinite’s list of best sync pairs in the game.


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Author
Alex Gibson
Alex was a Senior Editor at Twinfinite and worked on the site between January 2017 and March 2023. He covered the ins and outs of Valorant extensively, and frequently provided expert insight into the esports scene and wider video games industry. He was a self-proclaimed history & meteorological expert, and knew about games too. Playing Games Since: 1991, Favorite Genres: RPG, Action