The Biden campaign has brought their official logo designs to Animal Crossing: New Horizons for players to express their pledge to vote for Biden if they so choose by either decking their islands with official Joe Biden yard signs or wearing the logo designs on their T-shirts starting today.
According to The Verge, the Biden campaign has released four logo designs for players to scan and download to the game, including the official Biden-Harris logo, the Team Joe logo, the Joe Pride logo with rainbow colors on the letter “E” and an image of the red, white and blue aviator shades (because that’s how hip Biden is).
Christian Tom, director of digital partnerships for the Biden campaign, cited in a statement that the strong diversity of Animal Crossing is what brought Biden to release his official campaign merch in the game.
The team is spearheading the designs with popular gaming influencers who will share their gameplay with the merch bearing the designs throughout the day today.
Animal Crossing is a dynamic, diverse, and powerful platform that brings communities together from across the world. It is an exciting new opportunity to for our campaign to engage and connect Biden-Harris supporters as they build and decorate their islands. As we enter the final campaign stretch towards November, this is one way we are finding new and creative ways to meet voters where they are and bring our supporters together. This is just the start of how we plan to engage players ahead of November as we’re already looking forward to rolling out more digital swag, voter education tools, and organizing efforts on Animal Crossing and other platforms.
Since the beginning of the COVID-19 pandemic, Animal Crossing: New Horizons has allowed players and even notable brands to release their own designs for people to decorate their homes and clothes with, with themes from TV shows, video games, anime, and even social justice (a la Black Lives Matter).
Bringing the Biden-Harris logo designs to the game is the team’s latest effort in bringing their campaign completely online in order to comply with social distancing recommendations.