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Japanese Analyst Holds PS5 First Year Prediction at 6 Million Units But Is Concerned About Color

Analyst Hideki Yasuda from prominent Osaka-based firm Ace Research Institute posted his shipments prediction for PS5. It's certainly a unique take.

Following Sony’s announcement of its financial results for the past quarter, analyst Hideki Yasuda from prominent Osaka-based firm Ace Research Institute posted his analysis about the performance of PS5.

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Despite the COVID-19 emergency Yasuda-san mentions that the demand for games has remained solid, so he holds firm on his previous prediction of  6 million units shipped during the current fiscal year, which will end on March 31, 2021. On top of that, he predicts 15 million units shipped during the following year (between April 1, 2021, and March 31, 2022).

The rest of Yasuda-san’s analysis includes a certainly rather unique take.

He admits that some have mentioned that PlayStation may be lagging behind in terms of marketing compared to the Xbox Series X, with raw specs inferior to the competition and games that haven’t been announced.

Yet, Ace Research Institute believes that sales won’t be decided primarily by games or performance (the firm believes that style and design are a more relevant factor) so it’s not meaningful to compare those at this point.

On the other hand, Yasuda-san argues that whether the main unit will be white might be a bigger issue (likely inspired by the design of the DualSense controller). He mentions that with the Wii it wasn’t well accepted among core gamers of higher age ranges. If the console is white, the success of PS5 may be accepted.


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Giuseppe Nelva
Proud weeb hailing from sunny (not as much as people think) Italy and long-standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality), MMORPGs, and visual novels are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans on Earth of the flight simulator genre.