Borderlands 3 has enjoyed the most successful launch in 2K Games’ history, the publisher has announced today. The game sold five million copies in its first five days, achieving “multiple record-setting milestones” and generating $1 billion in the process.
50 percent more consumers purchased Borderlands 3 than its predecessor, we’re told, which mostly comprised digital sales. Indeed, more than 70 percent of consumers purchasing the game digitally in its first five days of release.
Other milestones include Borderlands 3 delivering the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Apparently, initial sales of Borderlands 3 have exceeded the 2K’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.
The publisher also notes that Borderlands 3 claimed top position on Twitch during its launch window, and has since gone on to generate more than 14 million hours of content viewed on Twitch. That’s more than Borderlands 2 has generated in its entire lifetime.
President of 2K David Ismailer said of the game’s early success:
“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K.
We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work.
We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”
Today’s news follows on from last week’s UK chart-tracking by Ukie, which revealed that Borderlands 3 had beaten out Gears 5 and set the record for the biggest retail release of 2019 so far.
Borderlands 3 is the third entry in developer Gearbox’s popular looter-shooter franchise, set across a galaxy of violent, dystopian planets. The game has received a widely positive critical reception. For our impressions, you can check out the Twinfinite review.