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Take-Two Believes Loot Boxes Are a “Perfectly Reasonable Mechanic” but a Small Part of Its Business

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Take-Two Believes Loot Boxes Are a “Perfectly Reasonable Mechanic” but a Small Part of Its Business

During Take-Two Interactive Software’s financial conference call for investors and analysts, Chief Executive Officer Strauss Zelnick was asked to comment on the loot boxes controversy.

Zelnick was quick to note that the controversial mechanic forms a very small part of the publisher’s business, but also mentioned the belief that they’re “just fine.”

That mechanic was responsible for less than three percent of our net bookings in the past fiscal year, so it’s not material to us.

We have used the mechanic in the past so it is something we’ve seen and we think it’s just fine.

There has been some noise around it particularly internationally. As I said, we think it’s a perfectly reasonable mechanic, however it forms a very small part of our business.”

A while ago, President Karl Slatoff mentioned that the publisher doesn’t see loot boxes as gambling, and apparently that stance hasn’t changed.

Earlier in the call, Zelnick also talked about the publisher’s stance about the advent of next-gen consoles and streaming technology and teased more unannounced games coming from Take-Two’s labels by the end of the current fiscal year.

If you want to read more about Take-Two Interactive Software’s financial results, you can read our dedicated article.

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