Take-two president Karl Slatoff commented on the recent controversy surrounding loot boxes at the Credit Suisse 21st Annual Technology Conference in Scottsdale, Arizona recently, stating that his company does not see it as a form of gambling.
This doesn’t directly indicate whether or not future games under the publisher – like the highly anticipated Red Dead Redemption 2 – would be using the feature, though Slatoff did offer an interesting and in-depth take on the matter. In order to lessen consumer outrage due to their implementation, according to the man, companies should “overdeliver” on their games and keep players constantly engaged.
Slatoff went on to drive home the point that companies shouldn’t force consumers to buy something they shouldn’t want, but rather advises that they create the best experience they possible can to keep the player invested for the long run. “As long as you keep your eyes on that ball you’re gonna be OK, because the consumer is going to be really happy with what they get,” the man stated.
Creating something that resonates with consumers is what is going to drive engagement, and positive engagement creates value in entertainment franchises. Slatoff argues that this is something that is integral to understanding the video game industry.
Take-two’s president did mention that his company is still exploring recurring revenues because it wants to truly understand its consumer, but it still has a lot to learn. This doesn’t indicate how the publisher will feature in-game transactions in Red Dead Redemption 2 yet, so it remains to be seen what exactly the game has in store for fans next year.
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