Publisher Kinda Brave Launches; Will Focus on Ecologically Friendly Indie Games & Fair Working Conditions

Swedish publisher Kinda Brave is opening its doors, as the company revealed in an announcement earlier today that it would be working toward creating an environment that would incubate new studios, diversify the industry, and reduce carbon emissions.

You can check out the official announcement trailer and core values statement below:

• PEOPLE: While People, Players and Planet are all equally important, it all starts with People. Kinda Brave has set a focus on creating healthy and happy places of work, built on foundations of equality and inclusivity. In a collaboration with RFSL, the The Swedish Federation for Lesbian, Gay, Bisexual, Transgender, Queer and Intersex Rights, Kinda Brave is set to become the world’s first LGBTQI certified gaming company. The group has also announced its sponsorship of DONNA, a local Swedish organization dedicated to getting more women and non-binary people involved in the games industry, in part by encouraging increased enrollment in game development education.
• PLAYERS: In the same vein of inclusivity and respect, and with more efforts to be unveiled leading up to its first releases, Kinda Brave has set out to become a trusted publisher in the community of players/gamers with disabilities, dedicating additional resources and development time to set a minimum standard of accessibility features for all its indie titles. Each studio will house an Accessibility Champion, with Kinda Brave financing their training and certification by the AbleGamers charity organization.
• PLANET: Through mindful choices of suppliers and manufacturers where possible, reuse of old electronics and furniture and travel kept at minimum, the whole group kept 2021’s total emissions to 90 tons of CO2, achieving climate neutrality through Gold Standard compensation. To reduce emissions further, the group is exploring ways to power and heat its offices with renewable energy and technology for eco-friendly game settings, targeted at lowering overall power consumption of Players.

According to the press release, Kinda Brave has already signed three development studios, and they’ll be will implementing a “Hybrid Indie model” approach with each one. This model takes a non-commercialized approach to game development, instead focusing on the everyday support and growth of studios and their people, allowing each studio to pour all time and energy into the development of quality indie titles.