Today Microsoft published a video starring Microsoft Gaming CEO Phil Spencer and corporate vice president, game creator experience and ecosystem Sarah Bond.
The conversation, which was released within the lineup for the Game Developers Conference, ranges between the efforts made by Microsoft to make hybrid working viable in game development during the pandemic, to the metaverse trends, the situation of the gaming ecosystem, and more.
You can watch it below.
Another rather interesting video from Xbox focuses on Game Pass, mentioning that members play 40% more games after joining the service, they play across 30% more genres, while 90% have played games they wouldn’t have tried otherwise.
After entering Game Pass, older games will get an improved user count by an average of 8.3 times, while new games from large publishers will get 3.5x daily active users in their first 30 days. Indie games will benefit on average with 15x monthly active users in the first 90 days from release.
Apparently, Game Pass also helps with buzz, as social conversations about a game are multiplied by three upon the announcement of a release on the service.
Lastly, Game Pass users seem to spend on average 50% more that similarly-engaged users on games, add-ons, and consumables.
You can watch it in its entirety below.