Today Minecraft developer Mojang revealed a brand new brand identity including a new name encompassing its teams around the world: “Mojang Studios.”
This also includes a new logo designed with gadgets named “Mojangs” (Mojang in Swedish means “Gadget”) arranged to form the letters.
The reveal came with a trailer explaining the change, which you can see below.
Here you can read the full message:
“While we grew very attached to the dragon/apple/candle/sewing machine sitting next to our name during our first decade of existence, the new logo is a perfect match for the next one. But we’re not here to tell you exactly what it is, or what it means. Just as with Minecraft, that’s up to you.
We will say this: play is at the heart of Mojang Studios. It’s the blocky backbone of our games, the core of our development philosophy, and even entangled in our name (which roughly translates to “gadget” in lovely, old-timey Swedish). And now, finally, it’s squarely planted in our new, modular logo.
But we have yet to reveal our biggest little secrets. They are hiding in plain sight – in this very blog post – as part of the new logo. Introducing: the Mojangs! These mysterious little gizmos are powered by play. They test and tinker, endlessly explore, and help us discover new corners of the Minecraft universe.”
“…”
“How about that machine? In goes a squishy pig and some fika, out comes a bunch of newly minted Mojangs teeming with creativity! If only they knew how to code, too…On that note, a quick word of gratitude and reassurance: as we celebrate Minecraft’s 11th birthday, we’re reminded that none of this would have been possible without you, our amazing community. When we talk about developing new games, and find (or invent!) entirely new avenues for creativity, know that Minecraft and its community will always be at the center of our universe. How could it not? Just consider this: a programmer who recently joined Mojang Studios learned to code using Minecraft, and is now helping us inspire a new generation of players, creators, and developers.
That’s an ecosystem of play we couldn’t have imagined over a decade ago. Thank you for making it possible, and please join us as we continue this epic adventure!”
