Don’t Worry, Doug Bowser is Nothing Like his Nintendo Character Namesake
Yes, yes, it’s true. Our hero and savior, Reggie Fils-Aime will be retiring as the President of Nintendo of America this coming April. It’s a piece of bittersweet news for fans of Nintendo who have enjoyed Reggie’s leadership over the years; we’re pleased to see him go out on top, but boy will we miss him.
Thankfully, as you’d expect, Nintendo has a highly qualified exec to fill his spot. Doug Bowser will be filling the shoes of the “my body is ready” man that we know and love.
You guys don’t have to worry, though, as Doug Bowser has quite the portfolio when it comes to marketing and sales. In fact, he had a lot to do with the success of the Switch specifically, leading the sales and marketing efforts for the hybrid console.
The Nintendo Switch, of course, has become Nintendo’s fastest-selling console ever and has also taken the spot for the fastest-selling console of this generation. It’s fair to say that Bowser’s marketing acumen was likely at the center of the console’s early success.
He helped to make sure that video game retailers such as GameStop, Target, and Walmart, to make sure that the Switch was up front and had an appealing aura around it. Whenever you see a beautiful Switch demo station, you can thank the Senior Vice President of Sales and Marketing, Doug Bowser.
While he may know how to sell the Switch and other Nintendo-related products, Bowser also worked at EA (Electronic Arts) for about eight years where he also did some marketing and planning work for the company that publishes heavy-hitters like The Sims, Battlefield, and the recently released, Anthem.