Avoid Delays and Announcing Too Early
It can be easy to announce games too early, and not really show fans anything about the experience for years to come. Even Mass Effect: Andromeda fell victim to this a little, officially being announced at E3 2015, and then going silent for nearly a year before we learned anything else. Star Wars Battlefront was similar, being announced at E3 2013 but getting little information or gameplay until over a year later.
It’ll be important for EA to give fans realistic timelines for their upcoming games, instead of just small teasers here and there that don’t give us any conception of how the projects are coming along. This holds true for projects that we currently know are in production, like Amy Hennig’s Star Wars game, which we still know virtually nothing about.
Of course another part of all this is delivering games out on time. At this moment, the only big game that EA has absolutely confirmed for 2017 is Mass Effect: Andromeda and a Star Wars Battlefront II that we don’t know anything about. There will, of course, be more coming throughout the year along with the usual lineup of sports titles. However, it’s important that the titles that EA does have coming get released on time. Andromeda is basically the only big title EA has for these first four months of the year, and it’s undoubtedly one of the biggest titles of 2017. It’s been a long time since the last Mass Effect game, so getting Andromeda out in a timely manner is critically important.