Double Down on First and Third-Party Exclusives
If there’s one thing that’s kept PlayStation above the competition this generation it’s exclusives, and boy have they delivered. Each and every year Sony has brought quality exclusives to the PS4, with a shortlist including Spider-Man, Bloodborne, Death Stranding, God of War, Uncharted 4, and more.
Yet, it’s not just Sony bringing exclusives as plenty of third parties have also been offering some hugely popular titles like Persona 5, Judgment, and Dissidia Final Fantasy NT.
In 2020, and looking into next-gen, Sony needs to continue to cultivate this content. Put marketing pushes behind third-party games like Final Fantasy VII Remake (timed exclusive) and Persona 5 Royal. Get games like The Last of Us Part II and Ghost of Tsushima into player’s hands, and make sure to have at least one other exclusive announced at any given time for people to look forward to.
Sony has countless franchises to work with, and they need to have a healthy offering for both the end of the PS4 and the beginning of the PS5. It’s their biggest strength, and they certainly don’t want to lose that.
