Final Fantasy XIII on Xbox 360 Reveal (2008)
Microsoft and Sony have been battling these last few years to try and get their console synonymous with particular third party releases. Marketing rights for Call of Duty moved over from the Xbox to PlayStation 4 a couple of years ago, while Microsoft struck up a deal with Crystal Dynamics to have exclusive rights to Rise of the Tomb Raider for one year.
These kinds of deals have been happening for years, however, and the Final Fantasy XIII reveal at E3 2008 is one of the most significant. At Microsoft’s conference, they revealed that the game would be coming to Xbox 360, marking the first time a main-line Final Fantasy game has come to a non-PlayStation console since Final Fantasy VI. The announcement stunned the gaming world and helped push the Xbox 360 even further ahead of the struggling PlayStation 3. It showed how the tables had turned.