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Pokemon CEO Doubted the Nintendo Switch’s Success Before It Even Launched

Totally not awkward.

The Pokemon franchise has had a solid partnership with Nintendo over the years ever since the first two games launched back on the Game Boy. Since then, we’ve seen plenty of titles over various Nintendo consoles – specifically handhelds. In line with this, Nintendo Everything shares that Pokemon CEO Tsunekazu Ishihara recently sat down for an interview with Bloomberg about the iconic franchise.

During their discussion, Ishihara briefly mentioned the Switch and claimed that he initially doubted its success. It even came to the point that the Pokemon CEO told Nintendo, before they even launched the Switch, that it wouldn’t become a success. Here are his full words on the subject:


“I told Nintendo that Switch wouldn’t be a success before it went on sale because I thought that in the age of the smartphone, no one would carry out a game console. It’s obvious I was wrong. I came to realize the key to a successful game is quite simple: software with absolute quality leads sales of hardware. Playing style can be flexible if the software is attractive enough. Currently, it’s popular among the early adopters, but there needs to be one more step to attract a wider audience. I see more potential in Switch, but one shouldn’t overestimate its potential.”

With that being said, it seems like Ishihara is still testing the waters before fully devoting himself to Nintendo’s latest console. However, The Pokemon Company previously announced that they are working on a new mainline entry in the series for the Switch. The upcoming title will even feature core gameplay mechanics like finding, catching, and battling.

The Nintendo Switch has been a pretty solid device since it launched back in March, and while it still lacks games, Nintendo is slowly filling the gap with upcoming titles like Super Mario Odyssey, Xenoblade Chronicles 2, and Metroid Prime 4.

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