Google Is Diving into the Virtual Reality Race with a New VR Division

google cardboard vr

Everyone wants a slice of VR pie.

Google is joining the virtual reality party and putting together its own VR division, great news for people already overwhelmed by the multiple VR choices hitting the market this year.

A spokesperson speaking to Re/code confirmed that Google creating its own virtual reality arm, which sadly, did not turn out to be some sort of digital limb. The division will be led by Clay Bavor, formerly VP of product management. No further details on Google’s VR plans could be shared, so it’s not clear exactly what the “not an actual arm” arm will be developing.

The company already has a pinky toe dipped in VR, with YouTube supporting virtual reality videos viewable using a smartphone and a Google cardboard viewer.

Facebook’s Oculus Rift was the first VR platform to open pre-orders this year, hitting the digital shelves at an ill-received $599.

Are you glad to see Google focusing on VR? Let us know in the comments below.

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