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Bandai Namco America Names New Vice President of Marketing; Will Focus on Games-as-a-Service & More

Today Bandai Namco Entertainment America announced that Ross Borden will take on the role of new vice president of marketing. 
Image of Giuseppe Nelva
Giuseppe Nelva
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Published: Feb 11, 2020 12:25 pm

This article is over 4 years old and may contain outdated information

Today Bandai Namco Entertainment America announced that Ross Borden will take on the role of new vice president of marketing.

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Borden can count on over two decades of experience in the field of marketing for video games and tech companies, having worked at companies like Namco, Ncsoft, and Robot Entertainment.

He started his career in 2000 as Marketing Director of 3DO, so he’s certainly quite the veteran.

According to the press release, he plans to focus on driving Bandai Namco’s  “evolution in the Games-as-a-Service sector as well as expanding its digital marketing & communications capabilities and Customer Relationship Management (CRM) programs.”

We also get a comment from Borden himself:

“Today, video games offer more entertainment options, through more platforms, for a wider range of players, than ever before in its history and BANDAI NAMCO Entertainment is poised to offer some of the most unique and compelling content to players around the globe.

BANDAI NAMCO Entertainment’s exciting product line-up, which encompasses a wide range of popular genres and IPs, offers countless opportunities to delight our customers. I look forward to opening new avenues of growth for BANDAI NAMCO Entertainment’s business in the Americas.”

While this isn’t mentioned in the announcemeny, speaking of Games-as-a-Service, Bandai Namco may have an ace up its seleeve with the recently-revealed MMORPG Blue Protocol.

The game has not yet been announced for the west, by a recent career opportunity ad strongly hints to the possibility of a localized launch in English.

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Image of Giuseppe Nelva
Giuseppe Nelva
Proud weeb hailing from sunny (not as much as people think) Italy and long-standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality), MMORPGs, and visual novels are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans on Earth of the flight simulator genre.
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