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Nintendo & Tencent to Hold Joint Press Conference to Launch Switch in China

switch, china, Tencent, Nintendo

Nintendo & Tencent to Hold Joint Press Conference to Launch Switch in China

The Switch’s arrival on the Chinese market is seemingly just around the corner; Nintendo and Tencent Games have today announced a press conference to discuss the console’s launch, set for Aug. 2.

The news follows an announcement back in April that Tencent Games had been given the go-ahead from China’s Guangdong Provincial Department of Culture and Tourism regulatory body.

There’s not a great deal of information on how the presentation will be structured or any tidbits as to what the console’s launch line-up in China might yet be, but we do know that invitations have already been sent out.

Japanese tech journalist Serkan Toto Tweeted the following:

Niko’s Daniel Ahmed confirmed that attendees include Steven Ma, Senior Vice President of Tencent, and Nintendo executive Satoru Shibata.

It will be interesting to see how the console fairs in China, a market that hasn’t recorded all that much interest in Sony’s PS4 or Microsoft’s Xbox One. As we noted earlier this year, though, analysts predict that Nintendo’s hybrid console will be well-suited to the Chinese market.

Newzoo’s Gu Tianyi dubbed the Switch’s handheld capabilities will be a “great fit,” given that it has a large mobile gamer population. What’s more, franchises such as Super Mario, The Legend of Zelda, and Pokemon already have established fan bases in the region.

Only yesterday Tencent and The Pokemon Company announced a collaborative development effort to bring a new Pokemon game to the region (on mobile devices).

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