Remember when Pokemon GO was the only thing anyone could talk about? Well, if Niantic has its way, the game will remain on the public’s radar for years to come.
In an interview with Eurogamer, Niantic’s chief marketing officer, Mike Quigly, spoke about what’s next for the monster-catching AR phenomenon. The game had a bit of a rocky launch, but the studio has put out the majority of the fires and is ready to start looking forward. Speaking about the game’s first few months in the wild he said “There’s no way to sugarcoat it, we were overwhelmed by how [Pokémon Go] took off,” he continues. “The success of the product caught us out of position in a couple of areas – we fully admit it. The summer was quite painful – no one slept much. But this has always been a marathon not a sprint.”
But now that the initial hurdles have been cleared, more features are on the way. The 100 new monsters that make up the second generation of Pokemon are on their way, giving players who already caught them all something new to track down. A slew of other features were also teased in the interview, hinting that we have plenty to look forward to in the coming weeks and month.
But how long will you be able to track down pocket monsters while you explore the world? Quigly stated, “I think our lifespan and curve may be quite different from a free-to-play mobile game – it may be more in a [World of] Warcraft vein just because of the type of game we are.” So look forward to more Pokemon GO for years to come, with updates continuously reworking the game and improving its features.
Most recently Nintendo released the Pokemon GO Plus, which allows players to interact with the game through a small peripheral, cutting out the need for players to constantly look down at their phones.