The Entertainment Focus
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The initial Xbox One reveal was a Don-Mattrick-led comedy of errors that positioned the Xbox One as a do-it-all entertainment device rather than a game console. Microsoft spent almost an hour touting the system’s TV features, apps, and content plans while dedicating an alarmingly short time to games that weren’t Call of Duty.
As it turns out, gamers were not in the mood for that.
Microsoft also held this event several weeks before E3. In hindsight, it was a strategic error that allowed Sony to capitalize on the Xbox One’s bad press and tweak its own PlayStation 4 messaging to precision.
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