$299 speech (1995)
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Sony have always loved a silly moment that resonated with fans while promoting the most impressive aspects of what they are trying to promote. Like the jovial game sharing video, the price reveal of the original PlayStation is the perfect ‘mic-drop’ moment. At the end of their conference, Steve Race is introduced, he walks up to the microphone, pauses and simply says, “299” and leaves the stage to rapturous applause. That price-point made the PlayStation $100 cheaper than the Sega Saturn and the way is was announced is a great way to end a conference leaving the fans with that at the front of their mind.
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