Pre-Show Announcements
So that they didn’t clog up their main E3 conference, Sony decided to make a number of smaller announcements during their pre-show. Superhot was revealed for PlayStation VR; Matterfall, Housemarque’s next game, was given a release date, as was Knack 2, and Gran Turismo Sport was also confirmed to still be releasing this year. Undertale was revealed for PlayStation 4 and PlayStation Vita and the next game from the developers of Until Dawn, Hidden Agenda, was revealed.
It is surprising that some of these weren’t saved for the main show, especially the Undertale announcement, but it quickly built hype for the main show. If Sony were revealing this kind of news in the pre-show, what did they have for the main event? Getting viewers excited in the minutes before the main conference is great preparation.