Online Games That Would Benefit From Going Free to Play in 2019
PlayerUnknown’s Battlegrounds (PUBG)
PlayerUnknown’s Battlegrounds (PUBG) is one of many battle royale titles that had a big piece of their pie stolen by Fortnite. At $29.99 on PlayStation 4, Xbox One, and PC, that’s not too surprising.
PUBG Mobile is already massively successful at 200 million players.
This is in big part because the game plays and feels so much better on mobile than Fortnite does, but there are still many battle royale fans who prefer the visuals and gameplay of PUBG. There’s also the fact that PUBG is completely free on iOS and Android.
To compare, PUBG on Steam has barely peaked above a million players in the last 30 days. We can’t pretend to know just how many new players would pick up PUBG if it became free to play, but aren’t those numbers staggering —200 million on mobile to just a million on Steam?
This would lead you to believe that the mobile space has become Bluehole and Tencent’s focus.
So, what are the risks of releasing for free on consoles and PC? Imagine if they tried to sell PUBG Mobile for what they’re charging customers on Steam. Fortnite would be dominating every mobile battle royale game.
With how successful and profitable PUBG Mobile has become, Bluehole can afford to take this chance.
