Partner Up
One thing that has helped Sony sell consoles in the past has been the company’s ability to make strong partnerships. If it wasn’t for Square Enix and Rockstar the PS2 might have been a very different console. We’ve already seen proof of partnerships being good moves for Sony with the PS4. 2015 was light on first-party releases for the console, but strong third-party support helped to keep the hardware in the lead throughout the year.
It’s no secret that third-party multiplatform games help to bolster any lineup, but when sharing with other consoles it adds another level of competition that can complicate things. However, going for exclusivity deals pushes the attention to you alone. Microsoft and Sony have both made good use of this strategy over the past couple of years, and the PlayStation manufacturer is in the position to do even more thanks to its popularity overseas. Forming more of these strong bonds ahead of the release of the Nintendo Switch and Project Scorpio could help keep the PlayStation ecosystem stable while the competition ramps up.
