Lack of Marketing
Partially tied into the fact that it released a mere week after its juggernaut WWI counterpart, Titanfall 2 certainly didn’t seem like it had as much of a presence on TV commercials, YouTube ads, or in general. There was less of a buzz being made about the release of Respawn’s shooter than there was DICE’s. Not only did Battlefield 1 still seem to be the dominant game advertised prior to its release, but it continued to do so up until the game released.
Of course, advertising costs money and EA couldn’t afford huge expenditure on both titles. With that in mind, EA decided to turn their focus to what has the potential to be the Call of Duty killer judging by fan reception to their announcements. While this is entirely understandable from a business perspective, it also feels like something of a wasted opportunity. Had Titanfall 2 been released a little earlier or pushed into the beginning of next year, it would have had a much larger advertising budget and a stronger chance of dragging players from its competitors.
