5 Ways Microsoft Can Dominate a Sony-Free E3 2019

5 Ways Microsoft Can Dominate E3 2019 Without Sony

Prioritizing Exclusive Content

If a competitor has no reply, then focus on your superior selling points. As a result, Microsoft should certainly plan out and upsell its exclusive content.

By focusing on first-party exclusivity – whether that be games, DLC, or timed exclusives – the company will ensure they have a superior impact.

Sony utilized this perfectly in 2013’s E3, following Xbox’s used games fiasco and muddled messaging through a simple 20 second video that scored a massive PR and marketing win for Sony.

If Microsoft is able to do the same as above, then it would have an improved impact as Sony has no official space – at least, not at the size of E3 – in which to reply.