2. Pac-Man – $12.8 Billion
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Not only is Pac-Man an iconic game with unique and recognizable music, sound effects, and gameplay, the character itself was and still is a worldwide phenomena. The simple yellow circle with a chunk taken out for a mouth is distinctive to anyone, gamer or not, and his enemy ghosts have become a cult favorite. Back in 1980 when it was an arcade game, Pac-Man took over the gaming industry and helped bring video games into the mainstream, ripping away tons of quarters in the process.
Today, he is still chomping on little pellets as he can be played on smartphones, consoles, and tablets as well as being an extra character on Super Smash Bros.
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