10 Games That Had Hilarious Marketing Campaigns

Anything That Involved Kevin Butler

Kevin Butler, former fictional VP of everything at Sony, cemented himself as a video game marketing legend during the PS3 era.

Played by actor Jerry Lambert, Butler promoted many Sony exclusive games over the course of two or three years, and even made an appearance at E3 2010, giving one of the best speeches ever at the conference.

At the time the commercials started rolling out, the PS3 was still reeling a bit from its slow launch in the United States.

Butler’s TV spots rekindled a sense of swagger and confidence in Sony’s marketing that was lacking at the time, and they proved to be among the funniest and most memorable marketing campaigns of the previous generation of consoles.