What Ubisoft Needs to Do to Win Gamers Back

Get it together Ubisoft.

Stop Abusing Microtransactions on Already Expensive Games

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Ubisoft is a big company, that’s pretty much undeniable. It makes big-time AAA games which are supposed to be cream of the crop and tend to come at a higher price. There’s nothing wrong with buying an expensive game, that’s for sure, but shouldn’t it stop there?  You’ve already made an effort and all you want is to play freely. Well, Ubisoft thinks differently.

Lately, Ubisoft games have become a rather greedy bunch. In addition to paying $60 (or even more for deluxe editions) they all have come to include microtransaction. No genius is needed to understand that’s a way to squeeze just a bit more out of their fans’ pockets. Disguised behind the supposed idea that these purchases are there to help players unlock stuff quicker, they definitely reflect a whole new dimension of greed. It’s even confusing, since after all, the deal about not playing free-to-play games is that there shouldn’t be excessive grinding, nor over-the-top unlocking systems. Moreover, the sums needed to unlock every item or upgrade end up costing a lot more than the game’s price.

Of course there are some ways in which microtransactions become slightly acceptable in full-priced games. An interesting example is Dragon Age: Inquisition in which there’s actual money involved in direct exchange of platinum currency, but it’s only limited for the multiplayer part. Having to invest money in the single-player campaign would have ruined a lot of the game’s freedom and enjoyment. On the completely opposite side is The Crew, a game in which absolute freedom depends a big deal on the amount of cars you actually get, which lead you to unlocking and buying new models. The main experience in Ubisoft’s racing game is limited by the game’s own greed.


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Author
Chris Jecks
Chris Jecks has been covering the games industry for over eight years. He typically covers new releases, FIFA, Fortnite, any good shooters, and loves nothing more than a good Pro Clubs session with the lads. Chris has a History degree from the University of Central Lancashire. He spends his days eagerly awaiting the release of BioShock 4.