First Party Powerhouses
When Sony began their endeavor in to video gaming, they had no idea what a system selling first party title was. They just didn’t have it in them and Nintendo was so dominant with what they had at their disposal, they didn’t have any idea what they could do to catch up. Fortunately, they had those third party developers to turn the Playstation in to something substantial.
That changed with the Playstation 2. Late in to the Playstation’s life cycle, Sony began to really have some success all across the board. Internal developers were having success through titles like Syphon Filter, Gran Turismo, and a few others. Sony publishing began reaching out and set up Sony Santa Monica, purchased Naughty Dog, and restructured Japan Studio while spreading out to publish many first party titles from independent developers. These moves paid off big as Sony finally began to have not only big games, but system sellers.
Nintendo had Nintendo’s flagships, Microsoft had Halo, and Sony would have God of War andGran Turismo move big numbers. Sony transformed from a mediocre first party publisher to a very good one within 5 years as they quickly expanded in to an empire.
