Big Apple, Big Axe
Blizzard is usually known for an excellent CG trailer when it comes to marketing their games. At this point, they may as well outright buy Blur Studios with how often those two work together. With the Warlords of Draenor expansion for World of Warcraft, Blizzard decided to go further and make a statement in the Big Apple. A big, curved, pointy statement. Nothing like making people curious about your game by driving a huge axe through a taxi!
It’s such a simple ad, but it’s certainly effective. If nothing else, it got people talking about why there’s an axe inside of a taxi in Times Square. New York is one of the biggest spots in the world, and the city that never sleeps. It’s a shame that they didn’t do this in all major cities. Just imagine making this a trend across the US and having everyone talking instead of just New York. Ah, the possibilities.
