Sonic the Hedgehog, Sonic 2020, Sonic Channel

SEGA Launches Sonic 2020 Promotional Campaign

SEGA has officially launched the Sonic 2020 campaign, where they’ll release new Sonic the Hedgehog artwork and break Sonic-related news on the 20th day of each month throughout the year.

The Chinese calendar declares 2020 the Year of the Rat (on Jan. 25, anyway). With that respect, SEGA has declared 2020 the Year of the Hedgehog: Sonic the Hedgehog.

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SEGA has officially launched a new promotional campaign that they called Sonic 2020. As the name implies, the campaign will release new artwork created by fans and original Sonic artists and Sonic-related news on the 20th day of every month throughout the year.

Along with today’s official announcement of the campaign ahead of Sonic’s 30th anniversary next year, SEGA of Japan rolled out promotional artwork on Sonic Channel, which includes wallpapers and icons of our favorite characters available for fans to download and use on their social media pages, PCs and phones.

Here are some of the icons available on the site.

Courtesy: Sonic Channel

In addition to releasing Sonic news and goodies on a monthly basis, SEGA will also be planning out Sonic-themed events throughout the year.

With the Sonic the Hedgehog movie coming out next month and a new game coming out next year, 2020 is shaping up to be a big year for the Blue Blur, who is just shy of turning 30, speedy and thriving.


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Cristina Alexander
Cristina is a ferocious writer from sunny, albeit bipolar, South Florida whose pen transforms into a Keyblade. She's also an occasional cosplayer who dreams up dance routines for every cosplay she chooses. She possesses a worldly music palette, listening to anyone from Ariana Grande to Utada Hikaru. She graduated from Florida Atlantic University with a B.A. in Multimedia Journalism in December 2018. Playing Games Since: 1999, Favorite Genres: Action/Adventure, Fantasy, Puzzle, RPG