Nintendo’s latest mobile game, Dr. Mario World, has reached over 2 million downloads since its release earlier this week for both iOS and Android devices.
The number comes according to a report by data company Sensor Tower Store Intelligence, which also estimated that the free-to-play game had earned more than $100,000 in in-app purchases during the first 72 hours after launch.
The company compared Dr. Mario World’s launch with the first three days of previous Nintendo mobile game launches, such as Super Mario Run and Dragalia Lost.
- Super Mario Run – 4.3 million installs – $6.5 million gross revenue
- Fire Emblem Heroes – 4.9 million installs – $11.6 million gross revenue
- Animal Crossing: Pocket Camp – 6 million installs – $1.4 million gross revenue
- Dragalia Lost – 300,000 installs – $250,000 gross revenue
- Dr. Mario World – 2 million installs – $100,000 gross revenue
The new Nintendo game earned about half the downloads of Super Mario Run and Fire Emblem Heroes, but is the lowest earner among the entire mobile lineup. Sensor Tower Store Intelligence credits the high number of installs to the brand name of the Mario franchise, but notes its free-to-play mechanics is different than the other titles.
Dr. Mario World is similar to other free-to-play mobile games when it comes to monetization with stamina meters and the option to either pay to keep playing or wait for a timer, whereas Super Mario Run offers a free trial before a one-time upgrade to the full game or Fire Emblem Heroes’ gacha mechanic.