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Having a Presence at E3 Is a “No-Brainer” for Nintendo


Having a Presence at E3 Is a “No-Brainer” for Nintendo

E3 is the biggest video gaming event of the year, and it would be a travesty for a big publisher like Sony or Nintendo to drop out of the conference, but here we are with E3 2019 on the horizon and PlayStation is out of the picture.

Even though one of the big three companies will be missing out on all of the big reveals and exciting trailers for games that are 5+ years away, Nintendo and Microsoft have a bit more dancing room to generate even more engagement with their fans than ever before.

Reggie Fils-Aime, the President of Nintendo of America explained in an interview with IGN why E3 is so important to the Japanese company and why it’s an absolute no-brainer to participate.

Fils-Aime explains: “Our mentality has been to constantly innovate what we do and how we message at E3. We’ve innovated in how we utilize our booth space, to create a little piece of Hyrule or to create a little piece of the environment in Super Mario Odyssey, as examples. We innovate in how we deliver our messaging, whether it was the big stage productions or whether it’s the Direct communications that we do today.

And so everyone’s watching, we drive innovation, we leverage the elements, so for us, it’s a very effective opportunity to deliver our message, and therefore it’s a bit of a no-brainer for us to participate. Now, what’s important as an industry, though, is that E3 in total continues to innovate and it continues to be that leading opportunity to drive consumer engagement in this way. So that’s why we participate. That’s why I sit on the board of the ESA and help drive some of this thinking. It’s important to us.”

Reggie also speaks on the company wanted to announce games that are closer to release rather than farther. It’s important for them and for the consumers. When you reveal a game that’s years away from its planned launch, this can cause the audience to become bored or uninterested in the title. Doing this can also lead people to “overhype” specific titles, causing the consumer to become disappointed since they’ve waited such a long time for “insert video game title here.”

“…So that’s how we think about it, and how we approach our consumer communication. We want to be near-end. We want to deliver the news when it’s most meaningful. We don’t want to be so far out that the consumer either loses interest, or worse, gets frustrated.”

E3 2019 will be taking place in Los Angeles on June 11 through June 13. You can expect tons of coverage right here at Twinfinite.

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