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The Good Life’s Fig Campaign Is Set to Fail, Then Hit Kickstarter Later This Year


The Good Life’s Fig Campaign Is Set to Fail, Then Hit Kickstarter Later This Year

If at first you don’t succeed…

Swery65’s The Good Life, previously up for a funding campaign via Fig, is ending today, having reached just 35 percent of its $1.5 million goal. Unfortunately, that means that the Fig campaign is going to fail, but Swery has made it clear that this isn’t the last we’re going to see of The Good Life, as it will be pivoting to Kickstarter by the end of the year instead.

Swery left a heartfelt message for his “beloved supporters, investors, and future supporters” stating that the team’s “40-day battle” had ended in failure, but there was a lot he would have changed about the campaign looking back on how things went now. He discussed how the game’s title and concept design being leaked two weeks ahead of the campaign being announced could have led to poor reception from the public, who thought the game would be “compact” with 2D graphics.

The resulting attempts at covering up the information that had leaked as well as trying to improve the situation, Swery feels, contributed to the failure of the project at large, as people were uninformed about what The Good Life was actually about.

He also discussed the trailer, which he felt confused a large portion of viewers, a lack of explanation as far as versions of the game, and an overall PR-deficient push to help keep the game in the public eye.


Brittany Vincent is the former News Editor at Twinfinite. She's been covering video games, anime and tech for over a decade for publications like Otaku USA, G4, Maxim, Engadget, Playboy and more. Fueled by horror, rainbow-sugar-pixel-rushes, and video games, she’s a freelancer who survives on surrealism and ultraviolence. When she’s not writing, watching anime or gaming, she’s searching for the perfect successor to visual novel Saya no Uta.

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