Electronic Arts CEO Andrew Wilson spoke on CNBC’s ‘Squawk Alley’ yesterday with regard to EA’s approach to Virtual Reality gaming. Though Wilson did note that both Virtual Reality and Augmented Reality have been built into EA’s Frostbite Engine, he made it clear that for the time being the company’s focus was more on mobile gaming.
Wilson stated that a “profound user proposition” has to be put forward before VR is adopted into the mainstream, and before that happens there are hardware challenges that must be dealt with. The public “don’t want to carry extra stuff around,” Wilson said of the hardware required to run VR on mobiles.
Wilson made it clear that “the mobile device is the biggest gaming platform on the planet,” and that EA’s growth in the mobile market is faster than in any other arm of the company. When speaking about the future of VR, AR, and when to expect the new medium to become part of the centre ground, Wilson said, “2017 you’ll see it; 2018 it will grow; but it’s probably a couple of years before you’ll see it as a mass enterprise.”
Wilson’s comments were aimed specifically at VR on mobile devices, and it remains to be seen how it will affect the console gaming landscape. With PlayStation VR’s release just under a month away on October 13th, it won’t be long before we start to find out.
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