4 Ways Microsoft Might Capitalize on AR After Pokemon GO’s Success

Pokemon GO has taken the world by storm since it launched just a couple short weeks ago. While many were excited for the game, nobody could predict how big it would become. Pokemon GO is a surprisingly yet addictive app, with augmented reality (AR) helping to bring childhood dreams alive for many.

While this trend is making its rounds, though, there is another company looking to cash in on the AR market – Microsoft. The HoloLens is currently in development and it promises a revolutionary AR experience. With true, widespread VR looking more and more like a distant reality, AR may be just what gaming needs. Can Microsoft take advantage of Pokemon GO’s success?