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4 Ways Microsoft Might Capitalize on AR After Pokemon GO’s Success

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Pokemon GO has taken the world by storm since it launched just a couple short weeks ago. While many were excited for the game, nobody could predict how big it would become. Pokemon GO is a surprisingly yet addictive app, with augmented reality (AR) helping to bring childhood dreams alive for many.

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While this trend is making its rounds, though, there is another company looking to cash in on the AR market – Microsoft. The HoloLens is currently in development and it promises a revolutionary AR experience. With true, widespread VR looking more and more like a distant reality, AR may be just what gaming needs. Can Microsoft take advantage of Pokemon GO’s success?

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