Custom Controllers
This isn’t exactly new hardware, but it was a very smart move on Microsoft’s part. Custom controllers are a huge market, and what avid gamer doesn’t want something with their own color scheme or insignia on it? Actually, let’s raise the bar — why not have our names laser inscribed onto our favorite controllers? The folks over at the Xbox division must have had the same thought, because at E3 they unveiled the Xbox Design Lab.
Fans can now personalize their own controllers officially through Xbox. Pricing is competitive enough to edge into third party customs, and you don’t have to worry about any warranty being voided, because nobody is opening the controller and changing components on you. It’s produced in house, a 100% official controller designed by you.
This all may seem like a small addition to the Microsoft family, but it’s a new way for the company to offer its fans more options while keeping everything close to home.