Going First
For quite some time, Microsoft has had its conferences on the Monday morning before Sony’s. In the past couple of years, Sony has had some incredible conferences which, unfortunately, left Microsoft’s offerings looking a little lackluster. This year, with the Xbox One X’s official unveiling, Microsoft opted to move their showcase forward a day. It may not seem like much, but it was likely to make the Xbox One X the talk of the town for a whole day before Sony dropped their announcements and had the chance to overshadow the “most powerful console in the world.”
Yet, going first hasn’t worked out for Microsoft in the past and simply buying more time in the spotlight hasn’t alleviated this issue. If anything, it’s just given Sony more time to make any last-minute adjustments to their conference in order to be crowned the king of E3 for the third year running. Rather than trying to distance themselves from the competition’s announcements, Microsoft should be looking to compete with their own blockbuster reveals and fresh IPs to really put the pressure on Sony.
